MDes
User Experience
Design
An immersive two-year postgraduate programme equipping designers with advanced methodologies, strategic insights, and cognitive research to shape exceptional experiences across physical and digital ecosystems.
Architecting intelligent human experiences.
The School of Design, Media, and Creative Arts (SDMCA) at JAIN (Deemed-to-be University) provides an advanced Master of Design programme designed to build strategic research, cognitive ergonomics, and holistic experience leadership.
Through sustained design labs, business design management studies, evaluative research, and multi-disciplinary projects, learners master the capability to identify emerging consumer needs, formulate business strategies, and execute cutting-edge digital transformations.
Strategic research.
Digital intelligence.
Laying the groundwork for design attributes, strategic business integration, data visualisation, and holistic product execution.
Cognitive Ergonomics and HCI
Examine cognitive processing, perceptual models, and behavioral ergonomics to design intuitive interactions for complex systems.
Ubiquitous Computing and Ambiance
Design for context-aware environments, smart ambient ecosystems, and multi-device interaction architectures.
Data Analytics and Visualisation
Extract quantitative user insights, analyze behavioral datasets, and construct complex analytical dashboards.
Business Design Management
Integrate business process redesign, market feasibility analysis, design entrepreneurship, and strategic innovation.
Evaluative Research and Usability
Master empirical testing protocols, heuristic evaluation frameworks, and iterative qualitative research methodologies.
Digital Media Business and Strategy
Understand technology monetization models, platform ecosystems, intellectual property, and venture execution.
Admission and selection criteria.
Review the entry benchmarks, qualifying examinations, and portfolio assessment parameters for MDes User Experience Design.
Academic Requirements
Candidates must have passed a 4-year Degree Program with a minimum of 50% marks in aggregate (45% for reserved categories) in Mechanical, Computer Science, Civil, Electronic, Electrical Engineering, Fine Arts, Applied Arts, MBBS, or any other relevant discipline, with English as a mandatory course.
Selection Procedure
Applicants must clear the JET Exam process or hold a valid CEED score:
- Portfolio Review
- Personal Interview
CEED + JET Pathway
Candidates with valid ranks in CEED (conducted by IDC of IIT Bombay) can directly attend the Portfolio Review and Personal Interview conducted by SDMCA. If not, applicants must undertake the JET Exam conducted by JAIN (Deemed-to-be University) followed by a Portfolio Review and Personal Interview.
Four semesters.
One master's practice.
Progress from visual design and business management to ubiquitous computing, cognitive ergonomics, and a capstone graduation project.
First Year: Business Design, Ergonomics and Analytics
- Introduction to Design
- Fundamentals of Visual Design
- Design Thinking
- Business Design Management
- Information Design
- Design Project - I
- Design Entrepreneurship and Strategic Innovation
- Cognitive Ergonomics and Interaction Design
- Design Research Methodology
- Ubiquitous Computing and Information Ambiance
- Data Analyses and Data Visualization
- Design Project - II
- Professional Elective - I
- Open Elective - I
- Research and Entrepreneurship Project
Second Year: Media Business, Evaluation and Capstone
- Technology and Business of Digital Media
- Evaluative Research
- Portfolio Preparation and Presentation
- Design Project - III
- Professional Elective - II
- Open Elective - II
- Graduation Design Project
Industry roles and leadership.
Graduates with a Master's degree in User Experience Design are positioned for strategic and leadership opportunities across technology, e-commerce, healthcare, enterprise software, and innovative startups.
From UX Specialist
to Executive Leadership.
Postgraduates are equipped to lead business strategy for new digital products, conduct market opportunity research, and progress into senior executive design leadership.
UX / Interaction Design
Design information architectures, interaction patterns, and digital user flows across multi-device platforms.
Design Research and Evaluation
Conduct evaluative research, cognitive usability audits, and synthesize qualitative/quantitative behavioral data.
Business Design Strategy
Align new product pipelines with organizational goals, redesign business processes, and unlock emerging niche markets.
Design Management
Manage cross-functional digital product teams, design systems, and enterprise design roadmaps.
Executive Leadership
Progress towards General Manager (Design), Chief Designer, or Senior Vice President (Business Design and Strategy).
Questions,
answered.
Common queries regarding the Master of Design in User Experience Design programme.
Does UX Design pay well?
Is UI/UX still in demand?
Is UX Design a good career?
Does UX require coding?
Master the strategy of
human experience.
Explore the MDes User Experience Design programme and take the next step toward cognitive research, ubiquitous computing, and design executive leadership.