M.A.
UI / UX Design
A two-year postgraduate research-driven programme developing UX strategists capable of conceptualising, prototyping, testing, and deploying user-centred solutions across digital products, service systems, and immersive platforms.
Research-driven experience strategy.
The Master of Arts in User Experience and User Interface (UI/UX) integrates human-centred design, behavioural research, interactive systems thinking, and emerging technologies.
Learners engage in studio-based projects that address live industry challenges, benefit from sustained mentorship, and complete a mandatory industry immersion. The programme prepares graduates for advanced practice in UX research, interaction design, service systems, and immersive platforms.
Pillars of strategic design.
Ten core competencies bridging empirical research, systems architecture, cognitive ergonomics, and emerging interaction paradigms.
User Research and Experience Strategy
Advanced behavioural analysis, ethnographic inquiry, persona synthesis, customer journey mapping, and evidence-based design strategy.
Interaction Design and Prototyping
Information architecture, wireframing, low- to high-fidelity clickable prototyping, micro-interactions, and responsive design systems.
Human Factors and Cognitive Design
Cognitive psychology principles, mental models, perceptual attention, human error mitigation, and behaviour-driven interface design.
Inclusive and Accessible Design
Universal design principles, WCAG compliance standards, assistive technology integration, and inclusive research methodologies.
Service Design and Systems Thinking
Service blueprinting, stakeholder mapping, cross-channel touchpoint design, ecosystem analysis, and public service transformation.
Immersive and Emerging Experiences
Extended reality (XR) design, spatial interfaces, metaverse environments, 3D interaction paradigms, and futuristic platforms.
Scalable Design Systems
Component libraries, design tokens, visual governance frameworks, documentation standards, and DesignOps workflows.
Data Visualisation and Motion Design
Information design principles, complex dashboard design, interactive data storytelling, and temporal motion for UI.
Usability Evaluation and Testing
Heuristic evaluations, eye-tracking studies, A/B testing, quantitative analytics interpretation, and iterative validation frameworks.
Professional Practice and Integration
UX leadership, cross-functional team collaboration, stakeholder management, ethical design governance, and consulting strategy.
Postgraduate admissions.
Review the academic requirements and qualifying benchmarks required to apply for the M.A. UI/UX Design programme.
Undergraduate Qualification (Level 5.5)
A student who has passed a 3-year undergraduate degree (Level 5.5, a total of 120 credits) shall be eligible for admission to the 2-year M.A. programme. Preference will be given to candidates who have secured at least 50% marks (45% marks in case of candidates belonging to reserved categories) in the qualifying examination.
Bridge Course Note: Students who have not studied requisite courses from the discipline related to the respective programme will have to undertake the prescribed bridge course(s).
Four semesters.
One master's practice.
Progress from visual language and accessibility studios to scalable design systems, immersive technology labs, and capstone graduation projects.
First Year: Research Methods, Human Factors and Inclusive Systems
Semester 01Visual Language and ResearchFoundation
- Visual Language
- Experience Research and Design
- UX Research Methods
- Interactive Information Design
- UX Studio 1: Research-Driven UX Solution
Semester 02Human Factors and AccessibilityInclusive Systems
- Prototype Design
- Human Factors in Interactive Systems
- Service Systems
- Inclusive Experience
- UX Studio 2: Public Service or System Projects for Accessibility
Second Year: Scalable Design, Futuristic Tech and Capstone
Semester 03Immersive and Scalable SystemsAdvanced Practice
- Immersive Experience
- Usability Testing
- Scalable Design
- Professional Elective: Motion Design and Animation for UI / Data Visualisation Design
- UX Studio 3: Futuristic Technology
Semester 04Internship and Graduation ProjectCapstone
- Internship
- Graduation Project
- Open Elective 1
- Open Elective 2
Career Enhancement Programmes.
Immersive studio pedagogy, real-world industry problem solving, mixed-method research, and venture launch mentoring.
Studio-Led Portfolio and Jury Culture
Every semester includes studio outputs evaluated by external juries to develop professional rigour, critique literacy, and market-ready portfolios.
AI and Contemporary Design Workflows
Build fluency in AI-assisted ideation, rapid prototyping, generative exploration, and responsible tool use without compromising design foundations.
Human-Centred and Inclusive Design Ethos
Ground solutions in rigorous user research, universal accessibility standards, and ethical frameworks ensuring experiences are equitable for all populations.
Real-World Studio Problem Solving
Industry-aligned studio challenges in public service, healthcare, education, retail, and enterprise systems culminating in stakeholder presentations.
Emerging Experience Platforms
Specialised coursework in spatial design, AR/VR interfaces, metaverse applications, and future-facing interaction paradigms beyond traditional screens.
Mandatory Industry Immersion
A dedicated internship semester embeds learners directly into product teams, design studios, or research agencies to build professional networks.
Programme Objectives (PEOs).
Programme Educational Objectives describe the long-term professional competencies cultivated across the degree.
Programme Outcomes (POs).
Graduates demonstrate mastery across research, interface design, service systems, and strategic communication.
Postgraduate career pathways.
Graduates are prepared for strategic roles across enterprise technology companies, product consultancies, research agencies, and innovative startups.
Core Experience and Interface Design
Conceptualise, prototype, and implement user-centred digital solutions, balancing visual clarity with functional efficiency and accessibility.
Digital and Emerging Tech Roles
Integrate spatial computing, AR/VR environments, and AI-assisted design tools into adaptive, next-generation experience solutions.
Research and Evidence-Based Practice
Combine qualitative and quantitative research methodologies to analyse user behaviour and generate evidence-based design recommendations.
Industry Strategy and Design Systems
Lead scalable component design systems, service blueprints, and enterprise experience roadmaps across multidisciplinary product teams.
Entrepreneurship and Strategic Consulting
Establish independent design consultancies, micro-studios, or innovation ventures delivering user-centred digital transformation.
Architect the future of
human interaction.
Explore the M.A. UI/UX Design programme and take the next step toward research-led experience strategy, service design, and emerging interaction leadership.