BDes
Product
Design
A four-year journey into user-centred design, materials, manufacturing, prototyping and the creation of products that balance aesthetics, functionality and responsibility.
Design products
people want to live with.
The Bachelor of Design (BDes) in Product Design integrates creativity with technical expertise, with a strong emphasis on user-centric design, materials and manufacturing processes.
From strategy
to realisation.
The programme provides a robust foundation in strategic research, design principles and the development of products and accessories for diverse markets.
User-Centred Design
Understand users, contexts and needs to create meaningful product experiences.
Materials and Making
Explore materials, processes and manufacturing approaches that bring concepts into physical form.
Product Prototyping
Move from ideas and representations to tangible prototypes through hands-on experimentation.
Form, Function and CMF
Develop products through form, semantics, colour, material and finish.
Systems and Sustainability
Consider systems, manufacturability and environmental responsibility in product decisions.
AI, IoT and Emerging Practice
Engage with emerging technologies and contemporary tools within product design practice.
Ready to make
something real?
Here's what you need to know before applying for the BDes Product Design programme.
Who can apply?
A student who has passed 10+2 examination (level 4.0). Obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying Examination.
Passed D.Voc. Stream in the same or allied sector.
How are students selected?
Applicants are required to clear the JET Exam, which comprises:
- Portfolio Review
- Personal Interview
UCEED + JET
Candidates who have achieved a valid rank in UCEED for the BDes programme can directly attend the Portfolio Review and Personal Interview conducted by the School of Design, Media, and Creative Arts.
Those without a UCEED rank must appear for the JET Exam, followed by the Portfolio Review and Personal Interview, to qualify for the programme.
Eight semesters.
One evolving practice.
The curriculum progresses from foundational design principles to advanced product design, prototyping, systems thinking, professional practice and a final graduation project.
First Year: Design Foundations and Visual Literacy
Semester 1+
- Seeing and Observing
- Thinking and Making
- Rhetoric and Composition 1
- Mind Management and Human Values I
Semester 2+
- Story and Expression
- Systems and Context
- Rhetoric and Composition 2
- Mind Management and Human Values II
Second Year: Product Development and Interaction
Semester 3+
- Representation Techniques 1
- Product Ergonomics- 1
- Product Prototyping
- Computer Aided Industrial Design 1
- Studio 1
- Studio 1 Everyday Objects
- Studio 1 Packaging Design
- Environmental Studies
Semester 4+
- Form Studies
- Product Form and Semantics
- Interaction and Interface Design
- User Behaviour
- Studio 2
- Studio 2 Furniture Design
- Studio 2 Lighting Design
- Indian Constitution
Third Year: Advanced Product Systems and Practice
Semester 5+
- Representation Techniques 2
- Product Ergonomics- 2
- Material and Manufacturing Processes
- CMF And Trend Studies
- Mechanism for Designers
- Studio 3
- Studio 3 Appliances Design
- Studio 3 Toy Design
Semester 6+
- Design and Culture
- Computer Aided Industrial Design 2
- Systems Thinking
- Portfolio Design
- Studio 4
- Studio 4 Assistive Products
- Studio 4 Smart Products
- Open Elective 1
Fourth Year: Industry, Research and Graduation
Semester 7+
- Internship
- Design Research
- Sustainable Design
- Studio 5
- Studio 5 Healthcare Products
- Studio 5 Mobility Design
- Open Elective 2
Semester 8+
- Graduation Project
- Speculative Design
- Design Synthesis
- Open Elective 4
Find your
product direction.
The programme offers multiple directions for students interested in creating products, spaces and lifestyle experiences.
Product Design
Design consumer and industrial products with attention to users, form, function, materials and manufacturing.
Retail and Interior Space Design
Explore spatial environments and experiences shaped around people, products and commercial contexts.
Lifestyle Product and Accessories
Develop lifestyle products and accessories for diverse niche markets through design and material exploration.
Design across
industries.
Graduates can innovate, conceptualise and design products across industries such as consumer electronics, automotive, furniture and more, while also pursuing entrepreneurship.
Build products.
Build your career.
As their careers progress, industrial designers can aspire to roles with increasing creative and strategic responsibility.
Product Design
Develop products by balancing user needs, aesthetics, functionality and technical constraints.
Retail and Interior Spaces
Apply design thinking to spatial environments, retail experiences and connected product contexts.
Lifestyle Products
Create products and accessories for niche markets, lifestyle contexts and emerging consumer needs.
Design Leadership
Move into strategic and management responsibilities as design experience grows.
Senior Leadership
Progress towards General Manager (Design), Chief Designer or Senior Vice President (Design).
Questions worth
asking.
A few of the questions students often have about Product Design.
What do you mean by Product Design?
Why study Product Design?
Is Product Design a tech job?
Is Product Design a good career?
Does Product Design require Math?
Does Product Design require coding?
How do you become a product designer after the 12th?
Your ideas deserve
a career.
Speak to our admissions counsellor for clarity on courses, careers, eligibility and fees.