BDes
Communication
Design
A four-year journey into visual communication, design thinking, digital media, typography, photography, branding and emerging creative technologies.
Learn to turn ideas into visual experiences.
Communication Design sits at the intersection of visual culture, technology, storytelling and strategy. The programme develops designers who can communicate ideas across physical and digital environments.
The Bachelor of Design Communication Design is a dynamic four-year journey that hones creative talents and design skills. It blends theory with hands-on practice, preparing students for impactful careers in the world of visual communication.
The programme combines design research, visual craft, technology, experimentation and real-world project work.
A foundation for strategic creative practice.
The programme lays the foundation for strategic research, understanding design attributes, and the development and realisation of products and visual communication for niche markets.
Design Research and Strategy
Visual Communication and Craft
Digital Media and Technology
Photography and Videography
Brand Identity and Typography
Emerging Design Technologies
Ready to make something?
Here's what you need to know before applying for the BDes Communication Design programme.
Who can apply?
A student who has passed 10+2 examination (level 4.0). Obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying Examination.
Passed D.Voc. Stream in the same or allied sector.
How are students selected?
The applicant has to appear and clear the JET Exam, which includes:
- Portfolio Review
- Personal Interview
UCEED + JET
Candidates have to secure valid ranks in UCEED (for the BDes program) and can directly attend the Portfolio review and Personal interview conducted by The School of Design, Media and Creative Arts.
If not, they have to undertake the JET Exam conducted by The School of Design, Media and Creative Arts followed by a Portfolio review and Personal interview to qualify for the Design program.
Eight semesters.
One evolving practice.
The Bachelor of Design (BDes) programme in Communication Design offers a well-structured curriculum that develops students' design sensibilities through progressive studio practice, research, technology and professional projects.
First Year
- Seeing and Observing
- Thinking and Making
- Rhetoric and Composition 1
- Mind Management and Human Values I
- Story and Expression
- Systems and Context
- Rhetoric and Composition 2
- Mind Management and Human Values II
Second Year
- Design aesthetic
- Typography 1
- Visual Production
- 2D Animation
- Studio 1: Brand Systems and Experience
- Environmental Studies
- 3D Graphics
- Typography 2 (Dynamic and Typographic Systems)
- Interaction and Interface design
- User behavior
- Studio 2: Print Design
- Studio 2: Pixel design
- Indian Constitution
Third Year
- Moving images (Generative Motion and Interactive Animation)
- Data-driven design
- Communication Design for Cultural Heritage
- Packaging and Label Design
- Studio 3: Transmedia communication
- Studio 3: Presentation Design
- Design for Accessibility Communication
- Materials, Process and Production
- Systems Thinking
- Portfolio Design
- Studio 4: Immersive Media design
- Studio 4: Narrative Design and Sequential Storytelling
- Open Electives 1
Fourth Year
- Internship
- Design Research
- Design for Public Spaces
- Studio 5: Sound Design
- Studio 5: Interactive Graphics
- Open Electives 2
- Graduation Project
- Speculative Design
- Design Synthesis
- Open Electives 3
Start broad.
Find your direction.
The curriculum accommodates the evolving interests of students. If a student's aptitude diverges from their initial choice, they may request to transition to a different design stream, subject to seat availability and merit considerations.
Common Foundation Year
Hands-on Design Practice
Open Electives
Professional Electives
Design Internship
Graduation Design Project
Where can
this take you?
Graduates with a BDes in Communication Design possess a diverse skill set that allows them to conceptualise, design and develop visual communication across industries.
Design is bigger
than a job title.
The programme prepares students for roles across Information Technology, Advertising, Branding, Digital Media and visual communication.
Visual Communication
2D layout, information and communication graphics, photography and visual storytelling.
Brand and Identity
Branding, packaging, corporate identity and digital brand experience.
Digital Experience
UI/UX design, immersive experiences and digital media interactions.
Emerging Practice
AI-based interfaces, visual enhancement tools, inclusive and service design.
Leadership
Career progression toward General Manager (Design), Chief Designer or Senior Vice President (Design).
Questions,
answered.
A few of the questions students often have about Communication Design.
What is the scope of communication?
What comes under Communication Design?
Is Visual Communication Design a good career?
What is BDes in Communication Design?
What does a Communication Designer do?
Your ideas deserve
a career.
Speak to our admissions counsellor for clarity on courses, careers, eligibility and fees.